Croix Valley Foods

Croix Valley Foods is an award-winning American brand that has earned international recognition for its premium BBQ sauces, rubs, and seasonings. Born from the heart of American BBQ culture, Croix Valley’s products are crafted with a deep commitment to quality and authentic flavours. Led by championship pitmasters Damon and Lu Holter, the brand combines their expertise in competitive BBQ with a passion for creating bold and unique flavour profiles. From smoky and sweet to spicy and tangy, Croix Valley’s products are designed to elevate any dish, whether you’re grilling, smoking, or cooking in the kitchen.

With a legacy of championship accolades across the globe, Croix Valley brings the authentic taste of American BBQ to enthusiasts across 22 countries. Every product reflects their dedication to excellence, giving BBQ lovers in New Zealand the opportunity to experience the rich, bold flavours that have made Croix Valley a trusted name in the U.S. BBQ scene. Whether you’re a seasoned pitmaster or a backyard griller, Croix Valley delivers the quality and taste that define true American BBQ.