Hardcore Carnivore: Black is a unique meat & steak seasoning rub designed to complement not overpower your food. As the name suggests, this Texas-made rub is jet black in color thanks to the addition of edible activated charcoal, which creates an incredible crust and boosts the appearance of your food by creating a vivid contrast. Since it’s release HCB has fast become the favorite rub of steak lovers everywhere. Sprinkle it on generously and come join the dark side…