Damon and Lu Holter

Damon and Lu Holter, the founders of Croix Valley Foods, are celebrated champions in the world of American BBQ and competitive foodsport, bringing their expertise to the global stage. Damon, a seasoned pitmaster and 4-time World Champion competitor, alongside Lu, a live-fire master with numerous appearances on the Food Network showcasing her unique flavors, have built Croix Valley from the ground up. Their award-winning sauces, rubs, and seasonings are crafted from their deep passion for bold BBQ and real-world grilling experiences. Whether you’re a BBQ enthusiast or a seasoned competitor, check out Damon and Lu’s unique take on authentic American BBQ flavors.