Rub-It was born from necessity—and a deep desire to bring flavour back to the plate. Faced with extensive dietary restrictions, our founders were determined not to settle for bland and lifeless meals. What started as a personal quest quickly evolved into a passionate vision: to create an uncompromising, flavour-packed, allergen-free solution that everyone can enjoy.
Tired of choosing between taste and health, we set out to break the mold. Every Rub It blend is a celebration of bold flavor, crafted with purpose and care for those who’ve been told they need to settle. We’re here to prove that allergen-friendly doesn’t mean taste-free and that everyone deserves food that’s as exciting as it is safe.