What started as one thick, rich, honey-flavoured sauce has now grown to include an entire line of Non-GMO, Gluten-Free and all natural barbecue sauces, steak sauces and dry rubs. We strive to rise above the typical condiment on the shelf and amplify every aspect of what BBQ is and can be. From crafting the best tasting and highest quality sauces and rubs, to innovating new ways of introducing the world to the flavours and fun we hold dear. Why? Because Rufus always knew, “Good sauce makes bad barbecue good and good barbecue gooder.”